Hello, friend, are you want to learn
how to start a blog?
If your answer is yes, then in this book you get a guide of starting blogging and I share my experience with you.
I bet you to get succeed in this
blogging journey as I lay down a blueprint to start your first blog.
Have you ever thought, why people
plan to start a blog even in 2020 and maybe you are thinking the same to start
a new blog?
From my point of view, you may have
seen a blog that making a million-dollar income from an ordinary blog.
But the reality is, that blog is not
an ordinary blog but would be an extraordinary blog.
This master guide will give you a complete idea of how to start a
blog start from basic to advance steps.
Which Include
- What is a blog and why you should start a blog?
- The exact way to find the perfect niche for blog and overview?
- Proper keyword research strategy and crack the code of SEO?
- Selection of best hosting and domain name?
- What is SEO and how to write SEO Friendly posts?
- How to promote blog posts and get organic traffic?
- How to turn $50 into $1000 by monetizing your blog?
- Secrets to grow your master blog with some advance tips and more.
If you are excited then here we have
some most successful money making blogs.
John Lee Dumas running a blog Entrepreneurs On
Fire for more than 5 years.
He interviews all the big
Entrepreneurs on his podcast and shares the smart strategy to fire up your
business.
He made more than $2,10,291 in
December 2017 and $1,46,249 in november 2019.
Pet Flynn running a blog Smart Passive
Income for more than 8 years.
His blog is all about sharing the
smart strategy on how to make passive income using various sources.
He made more than $1,67,553 in
December 2017
Harsh Agarwal the founder of Shoutmeloud for more than 10 years.
His blog is all about sharing the
information related to blogging and all-around money making tips.
He made more than $40,000 in
February 2018.
They have nailed the blogging
industry and making six-figure income every month.
Have you noticed one thing which is
common in all of them? is the time or years they put into learning blogging and
mastering the skills of SEO.
If you are excited then here I will
get you through every single step to start a money making million dollar blog.
When I started my blogging, I have
seen more than 700+ youtube videos and read more than 300+ different blogs.
But for you, this single book will
be the common window to get everything what a blogger needs.
How to Start a Blog in 11 Steps : Step-by Step Guide
It is very crucial to clear
fundamentals of blogging before deep diving or scaling your blog.
Hence, I decided to lay down a
complete guide into a total of 11 fundamentals or steps, which cover every
single topic that you must know as a beginner to expert your blogging skills.
If you have not to know about
blogging then I strongly recommend to go through each step, if you want to
learn blogging.
Remember more than 91% of published
blogs never getting organic traffic.
But, I believe if you understood the
concept then you will be out of 91% Blogger, who are not getting single traffic
on this website.
Let first start with the basics on
what is Blog?
Step 1: What is Blog and Why You should start a blog?
Let me first clarify your doubt on
differences between blogs and websites.
Consider a website as a static or
dynamic webpage, where you will see a few time changes and it is mainly created
to represent any business products or services.
But a blog is created to provide
detail information about a particular topic and you will experience timely
changes on a blog either on a daily, weekly or monthly basis.
The blog has a chronological order
of the blog posts, where most recently published posts will appear on the
top.
Besides, do remember a blog can be a
part of a website, where a website can provide the details of its product or
services by publishing blog post but a blog can not be a website.
And if you are willing to start a
blog, then that process of learning or implementing techniques is known as
blogging.
In general, Blogging is a way to
build your blog and start sharing your learning and experiences about a
particular subject.
Which means, you are making the reader
friendly content for the worldwide audience and in return, you will have a
chance to get monetize your blog.
Are you excited to know how to
monetize?
Yes, the blog can make you millions
dollar income like others and will discuss the same in this blog.
Reasons why you should start a blog?
If you got an idea about the basics
of blogging then let me get you a few reasons, why you should start a blog in
2020?
·
Brand
Identity - Having a blog means you have a chance to get identify yourself on
the various online platform either through writing or promoting a particular
product.
·
Passive
Income - As a blog owner, you can make passive income by converting a website
traffic into the customers by selling affiliate products.
·
Expertise
in Subject: You won't believe but these days there is a huge demand of people,
who can advise others on one particular subject, if you have a blog around that the topic then you can sell your learning through online courses or E-books.
Reasons why you should not start a blog?
·
No
time to write - Blogging needs patience and time to put your energy in writing
a piece of content that people may read or not read, if you have no time to
write and busy in watching movies or playing games then I won't recommend
starting a blog.
· Not
aspiring to make passive income - If you
have seen some examples above then people are making million-dollar income and
even you can, so if you are happy with current life and not willing to make
extra income then I won't recommend starting a blog.
· Not
concern about identity- Blogging has the
potential to recognize your skills or expertise on particular subjects to a worldwide audience, if you are happy with your own and family friends then I
won't recommend starting a blog.
If you are admiring any of the
blogging advantages, then here I am to explain to you how to start a blog,
which can turn your initial investment of time, efforts and money into
million-dollar income.
Bonus
Tips: By having a blog, maybe you will win or lose but
if not then you will definitely lose.
Let's move forward and jump into the
send step on introducing Blogging platforms.
Step 2: WordPress vs Blogger: Best Platform?
Few people love to start blogging
without investing a single penny and others dare to invest few bucks with
confidence to get it back in a couple of months.
First, you ask your self what is
your thought about investing money in blogging.
If you ask me, what I did when I
start blogging?
Then I did start with the free one
but soon after I invested a few bucks and today I am making a good amount every
month from blogging.
Wait, the proof is waiting ahead in
this guide.
But why I asked you to chose between
free and paid blogging is because of blogging platforms.
If you want to start a blog then you
need a content management tool that we call CMS and in this list, there are two
popular platforms.
- Blogger
- WordPress
What is Blogger?
Blogger is a Google own content
management platform which was started back in the year 2003.
If you are willing to start a blog
with Blogger then what you need is just an email id and rest will be given free
by Google.
But it has some advantages and more
disadvantages, so let me drop all of them one by one.
Advantages of Blogger CMS
ü
Blogger
security is in control of Google which means you won't worry about website
hacking.
ü
You
will get Free unlimited hosting to handle millions of traffic every day.
ü
You
will get a free sub-domain with extension ended by ".blogspot.com".
ü
You
will buy a custom domain and use it in a blogger.
ü
You
can monetize your blog with Adsense.
ü
Inbuild
analytics to track daily visitors and much more.
Disadvantages of Blogger CMS
ü
Blogger
is owned by Google which means you are not the owner of the blog.
ü
You
have to follow Google guidelines, if not then your blog will be deleted
immediately.
ü
You
will have no option to add additional plugins with Blogger to scale or automate
your blog.
ü
Blogger
has limitations in terms of use and customization.
If you have the vision to turn your
blog into a million-dollar business then probably this free platform would not
be the best choice to start your blog.
Then the second best choice would be
WordPress, so what is WordPress and how to start a blog with WordPress will be
the focus of this guide.
What is WordPress and Its Type?
WordPress is the most popular free
content management tool, was started back in the may 27, 2003.
As per the stats, more than 65% of
bloggers are using WordPress to manage their blogs and it is well known as a
self-hosted blogging platform.
Wordpress based on PHP and MySQL
that is usually used with the MySQL or MariaDB database servers but can also
use the SQLite database engine.
This means you are the owner of the
blog and you can scale this as you want using the additional services available
in the market.
WordPress is a free CMS owned by a
non-profit organization WordPress foundation and they offer two most popular
platform.
ü
WordPress.com
ü
WordPress.org
But we are focused around
WordPress.org as WordPress.com is similar to a blogger with limited freedom
under the free plan and you need to pay extra to use the pro features.
WordPress.org will be like your own
house, where you can manage your blog by investing just a few bucks ideally
$50/year.
If you are keen to learn the
differences between Blogger.com vs Blogger.org, then I recommend exploring the
detailed guide.
Let me highlight the long list of
advantages and disadvantages of WordPress.
Advantages of WordPress
ü
WordPress
is a self-hosted blogging platform and you will be the owner of the blog.
ü
You
will have full freedom to use the best plugins to automate your blogging
process.
ü
In
WordPress, you have an option to customize your theme as your requirement.
ü
WordPress
has millions of community and videos on a public platform to solve your
problem.
ü
WordPress
is free to use and you won't need to pay any charges.
Disadvantages of WordPress
ü
WordPress
is a self-hosted platform, which means you have to buy web hosting.
ü
You
will have to buy a domain name and you won't get any free domain like blogger.
ü
The
security and performance of WordPress should be managed by you.
Well, it seems WordPress also has
disadvantages but the reality is everything is easy to manage with just
$50/year investment or maybe max $100/year.
You can manage security, backup and
performance using free plugins and you are good to go.
So no worries, in the last I will
give you all a list of plugins which will manage everything you want for free.
I love WordPress and almost every
blogger willing to use the same, what about you?
If you make up your mind to start a
blog with WordPress then this guide is to master you in the art of Blogging,
now you have to choose which platform you would like to start?
Start with WordPress as it is ruling
the market and the most favored choice.
Bonus
Tips: According to W3Techs close to 62% of the CMS (Blogs) are using WordPress
which is 35% of the total website or internet market shares.
Are you excited?
If yes then let me guide you first
what is Niche and how to select Niche for your Blog?
Step 3: What is Niche, and
how to Choose Best Niche?
Consider Niche as a category or any industry and in
other word's you can think this as a particular subject around which your site
is targeted.
Selection of a Niche is prime
criteria for any blog to success and we will discuss the basics of Niche and
how you should select a niche.
Finding the right niche is a more
sort of research and brainstorming process, as having a blog is not a difficult
job but maintaining the continuity of a blog is a very critical job.
Hence, the Niche of the blog should
be more of your interest or passion, which could be anything and if you do not
have more knowledge about that topic then do more research on that particular
subject.
Every day, more than 2 million blog
posts publish and according to Ahref around 91% of them won't even get single
traffic why?
Because they lacking somewhat with
the right niche and keyword selection.
Are you curious to know what types
of niche websites exist and which one you should choose to create your blog? If
yes then read more.
Types of Niches and their
importance?
What I am going to teach here, you
will experience the same in a different category of websites, so be a focus and
try to understand the concept as finding the right niche is the foundation of
your blog.
Multi-Niche Blog
Probably you have seen many blogs which
love to write about different categories or subjects, in this list you can take
an example of shout me loud.
In this site, I write about the
number of topics such as crypto currency, blogging, online business, and
technical tips.
This means it is a collection of
different categories and known as a multi-niche blog or multi-category blog.
This type of website will be the
best choice if you have time or expertise to share posts on all but you are
one-man army then drop the idea and check for the Micro Niche or Niche website.
Niche or Micro Niche Blog
When you choose a particular subject
and start writing about that only then your blog will be known as Niche blog.
If I drill down the category of any
blog then it will start with Niche--> Sub Niche--> Micro niche.
Consider you are passionate about health
then what would be the sub-niches for health?
ü
Fitness
and Exercise
ü
Health
conscious Diet
ü
Yoga
and meditation
If you are planning to write about
health including all the above topics then your blog will be known as Niche
blog and the best example of that is health.com
Niche blog needs expertise in all
the various topics of that category and of course a team to write about all the
sections.
That is why as an individual I won't
recommend you to start a niche blog in 2020 and for you, the next best choice
would be either Sub-Niche or Micro niche website.
Q: What is a Sub Niche or Micro Niche?
If you will ignore all other topics
and start writing only about specific sub niche like Yoga then your blog will
be known as Sub-Niche or Narrow niche targeted blog.
And if you further drill down and
find inside topic ideas of Sub Niche, like if we talk about Yoga then the Micro
niche blog will be that in which you write about Different Yoga poses to
reduce back pain only.
Is this making sense?
Yes, idea is to narrow down your
subject which is interesting for you to write and you have expertise on that
subject, this will make you very successful in this blogging journey.
If curious about the micro-niche
blog, here is a master guide to starting a micro-niche blog.
Here are different types of niches,
such as New websites and general blog etc, but our focus is to introduce major
types especially a blog which an individual can start.
Let me guide you on how to find a
niche for your blog and what strategy you should use for the same which, I use
all the time.
Bonus
Tip: 2020 is fully focused around to start a Micro Niche blog only because you
can not master your skills on every subject but yes you can on one particular
and Google care about E.A.T.
E=Experties A= Authoritative
T=Trustworthy
How to find a Profitable Niche for
Blog?
While choosing a niche, you have to
decide between two things either short term goal or long term goal and I hope
you will choose long term goals.
Hence here is the strategy I use and
recommend you to go through the same steps for finding a profitable niche.
Brain Storm to find Ideas
It seems foolish for a second but
trusts me it needed, just pulls a pen and paper and note down ten things which
you love the most.
No matter what you are thinking,
just hit it on the paper, notepad or whatever you are handy with.
But make sure, a blog is not all
about watching movies, it is more about writing posts which need efforts to
write and great passion or vision to achieve some goal.
ü
Write
down topics or categories related to your interest like sport, game,
technology, health, finance, education, business, entertainment etc.
ü
Think
about what you love most which trigger you to do something more every day.
ü
Think
about what you did today, yesterday or this week the most.
This activity feeds some data in
your sub-conscious mind to process later when you will go and see the ocean of
categories as explained in the next step.
Are you enjoying? keep reading.
Grab the best category of your
choice
If I will ask you to name few
categories then you may be stopped after 10 and that is why you have to show
your mind the ocean of categories, which you can get from two big platforms.
Ezine Articles: This will list all
the categories
If you will select any category then
you will have a list of all the sub-niches as we discussed earlier as an
example I choose Health and Fitness and you have a list of more than 100+
categories.
Now your subconscious mind will grab
the best out of all these categories and you are done with the selection of
best niche for your blog which matches your interest.
If this is not enough then Parallelly
start exploring the product categories of Amazon that is amazing.
But we need more research with the
trend on that topic which ensures the long term goal and people interested in
that particular topic.
The Ability of Potential Traffic
It is a crucial mistake everyone
does that they chose what they like most but the problem will arise when there
is no trend of Google search.
This means no one is interested in
that particular topic or that topic is limited to very few audiences or it is a
seasonal topic which people love to explore in particular season only.
You can take help from Google trend
and here I searched for a keyword or your niche Yoga.
If you will observe the trend in the
niche is close to 100 which means it has massive search volume throughout the
year and I recommend any niche which has an average trend score of more than
30.
Similarly, you can explore your sub
topic and always focus on either increasing trend or average trend but ignore
any seasonal trend as I searched for Winter Jacket.
If you will follow such seasonal
trend you won't expect much traffic as every year close to winter it got
massive search volume then the rest of the year you will not have anything.
I suppose you are clear with the
basic foundation and the next thing which I feel very crucial is to identify
the monetizing ability of that particular topic.
The easiest way is to visit Google
and search for your targeted niche.
Let say I typed Yoga Classes,
and check the first few results are sponsered ads or not, if yes then you are
on right track.
If you will follow arrow then there
is a symbol of Ad which means these are sponsored posts and people are ready to
pay for this keyword or topic.
Super, simple and easy tips to identify which niche is
money-making and which is not and there are different other strategies like
Google Adword to find the profitable niches.
Finding the right niche is the
beginning of a successful blog and repeats the strategy I explained
above to get you the best niche that fits your interest, passion and of course
monetizable.
If you are curious about how to
monetize then we will discuss it at the end.
The first two steps gave you almost
everything which a blogger needs to start a successful blog. So let deep dive
all other critical steps about which you are still not aware.
You can take a relaxing breath or
bookmark this master guide for future purposes as it has a whole lot of my vast
experience of blogging.
This time is to explore web hosting
and its different types and its importance in blogging.
Bonus
Tips: Never choose any niche related to health and Investment advice as
Google core algorithm 2016, do not favor new blogs over already ranking blogs.
Step 4: What is Web
Hosting, Types and How to Buy?
As we learned earlier, to run a blog
on WordPress you have to buy hosting which will need to invest money, but do
you know what is web hosting?
Your blog will have several files, content,
database and many technical data which needs to store somewhere on the
internet, so everyone can access your website post or pages.
This container of your website data
is known as web hosting and because of web hosting WordPress sites are known as
a self-hosted blog.
This means you are responsible for
the security and performance of the website by having your hosting.
Google’s recent update of Jan 2018, they publically announced that website
loading speed will be the key criterion in ranking pages or websites.
If your website loading speed is
delayed by 1 second then you may lose 7% of probable traffic, yes it is true.
If you understood the importance of
hosting then don't worry I will give you all the details regarding web hosting
which will fit Google's need and of-course in your budget.
But at this moment just remember,
you must be more focused around website loading speed.
Types of Web
Hosting?
Webhosting has been classified into
different types based on provided features and website traffic handling
capacity but listed below are the major types you will see by every hosting
provider company.
Shared Web Hosting
Shared hosting is the most
recommended hosting for every beginner website, where the number of websites
will be hosted on a common server and sharing common resources.
It is the best fit if your website
has close to 60K-90K visitors per month and we will discuss more on the
best-shared hosting plan at affordable cost later in this guide.
Dedicated and VPS Web Hosting
Dedicated hosting offers a dedicated
server and resources for your website, which will be assigned to your website
only and you can control that in the way you want.
Similarly, VPS stands for the
virtual private server which will be the virtual copy of the dedicated server
and will be used with the same objectives.
But both will be double the cost of
the shared hosting plan and only recommended for those who are already running
a blog that has more than 100k/month views.
WordPress Managed Web Hosting
WordPress managed hosting is introduced
by all the hosting providers to help WordPress bloggers optimize their site in
a perfect mood.
But the price will be higher as
compared to shared hosting and you can achieve the same kind of performance by
installing free plugins and I will introduce you the same in a later section of
best plugins.
Cloud Web Hosting
Everyone is aware of cloud hosting
where you can rent the resources as per your website traffic need and you will
be charged accordingly with the use of resources.
You may think this could be better
than a shared plan but the reality is its initial plan itself cost more than
shared hosting.
Bonus
Tip: My recommendation is to go with shared hosting, almost
every beginner start with shared hosting which will cost you not more than
$50/year, are you ready to buy the best hosting service?
How to buy Best Web Hosting?
Honestly, there are more than 50+
best hosting provider companies but only a few offer the best services at a
competitive rate.
In this list, below three are my
primary choice in order of their popularity and affordable prices.
ü
A2
Hosting
ü
Bluehost
ü
SiteGround
But A2 Hosting is my topmost choice
and even more than 6 of my blogs hosted on A2 hosting for the past 1 year, do
you know why?
ü
A2
Hosting offers 20x faster speed as compared to others.
ü
Anytime
money-back guarantees, no other hosting provider offers such a deal.
ü
99.9%
uptime which ensures close to 1-minute outage every month.
ü
Free
SSL with unlimited bandwidth and SSD storage under every plan.
ü
Their
prices are very affordable for a shared hosting plan.
ü
24*7
Customer support through online chat, call E-mail or support ticket.
ü
A2
optimized WordPress with inbuilt image compressor,dB caching and turbo server.
ü
A2
optimized plugin of A2 hosting offers the same class of optimization which you
will get in managed WordPress hosting.
ü
A2
Hosting is confident about their services including fastest loading speed with
99.9% uptime and Anytime moneyback guarantee will give you a reason to try it
as long as you want.
Do you remember the point we
discussed the loading speed of the website?
Previously when I migrated my site
to A2 hosting it loading speed reduced from 5 seconds to close to 1.5 seconds.
Isn't it amazing
Believe me, A2 is unbelievable and
their customer reviews are amazing.
What is your thought? I made my mind
when I read the anytime moneyback guarantee and hopefully you too.
If so, then let me help you with A2
hosting plans and how to buy A2 web hosting?
A2 hosting shared plan offers three
hosting offers.
The best part is you will get the
fastest speed in all the three plans with SSD storage, which is 30 times faster
as compared to other disk storage.
But their turbo plan is 20x faster
than all hosting and here is a brief summary of all the three plans:
ü LITE: You are allowed to host only 1
website with unlimited storage and Free SSL
ü SWIFT: A most popular plan which
allows hosting unlimited websites with all the features of LITE Plan and some
additional key features.
ü SWIFT: If you are willing to boost
web speed 20X faster with unlimited site hosting then go with Turbo, there your
site will be like hosted on powerful hardware.
Bonus
Tip: My recommendation is to go with SWIFT Plan, which offers unlimited
hosting, Free SSL and SSD storage, as you start blogging you will always have
more than 1 blog.
Let me go through step by step guide
on how to buy A2 hosting account?
And you have a special offer of 51%
OFF, so grab the deal as guided in further steps.
Step 1: Activate the 51% Off Deal
Click to Activate Deal button for
51% off and it will navigate to A2 Hosting shared hosting plan page.
Step 2: Choose the web hosting plan
Click to Get SWIFT (or any other
plan) and promo code to get 51% off will be auto-apply on your account,
Hurray!!
Step 3: Assign a Domain name
While sign in, A2 hosting will ask
you to assign a domain for hosting but no worries you can provide anything and
can change this later, once you have successfully signed up.
Here, I have chosen an option I will
use my existing account, and will provide domain name and click to use.
Step 4: Billing Cycle and Total Price
Remember that 51% off is for the
first time login only which means during your first buy you can take as long
duration as you want.
During renewal like another hosting
you have to pay full charges without 51% Off and I suggest to go with at least
24 months plan.
Remember you will always have an
opportunity of anytime money back guarantee with A2 hosting but read the terms
and conditions.
Choose the tenure using the dropdown
menu and corresponding prices will be displayed in order summary including 51%
Off.
I advise to not take any additional
service like performance plus, advance SSL or Cloud flare, you can untick all
of them and then check the total price.
Step 5: Account and Personal details
Provide your customer or address
details and this will be added as your communication detail in the hosting
account.
But make sure the additional taxes
will be added based on the country address you choose.
Step 6: Payment and Checkout option.
When you scroll down you will be at
the bottom of the page to pay for the total amount and you will have an option
to pay using.
ü
Credit
Card
ü
PayPal
ü
Skrill,
Wire Transfer, etc.
Check the checkbox for terms and
conditions and click to complete order.
Hurry!! Finally, you are in the A2
hosting dashboard and you will receive an email with an invoice for hosting you
bought and all the credentials.
Congratulations, you have finished
with the purchase of the best web hosting which ensures the fastest speed and
unlimited storage to host a number of blogs.
You know like web hosting, the
domain name is also crucial for any website to rank.
Hence this time is to learn all
about domain and what types of the domain you should purchase?
Bonus
Tips: The website loading speed will depend on Web Hosting and Google rank
pages based on page loading speed, so chose to host wisely and without a doubt,
you can go with A2.
Step 5: What is Domain
Name and How to Buy?
If I have to send you a gift, can
you send me your home address?
Yes of course you will because you
live somewhere and it has an exact location address.
In a similar way, web hosting is
your house of blog where all the contents will reside and the domain name will
be the address of that house.
Do you feel interesting to know
more?
Yes in the technical term domain
name is an address of website, which will be live on the internet and anyone
can browse on internet and will directly land to your website.
This is how domain name looks like:
Domain
URL: or https://www.example.com
https://www.bloggingwow.com
It has four important factors to
discuss.
Ø
What
is https: It is known as hypertext transfer protocol
which will ensure the secure transmission of network files if un-secure then it
will be HTTP only.
Ø
What
is WWW: It stands
for the worldwide web, few websites love to use it and few not as in my case in
blogging, I am not using www but no matter you use or not you will redirect to
the same page.
Ø
What
is example/bloggingwow: It is the name of the site as in my case I
have taken bloggingwow but in your case, it could be different like xyz, abc
and in Google case it is Google.
Ø
What
is .com: It is
known as the Generic top-level domain, which is the key criterion in the
selection of any domain and also known as extension for your domain URL. We
will discuss more.
Do you know how many types of domain
extensions available and which one you should buy?
Types of Domain
Name?
Domain names will be differentiated
based on the extension they use and this will give an idea to read or Google,
what is your site all about.
Hence it has been categories into
two types.
gTLD Domain Names
gTLD stands for Generic top-level
domain, which is mostly used by every website holders and in this list you
may have heard about.
ü
.com:
The oldest domain extension used for the commercial purpose and most
recommended.
ü
.org: Only suits well, if you are planning to start
a blog for charity or govt organization.
ü
.net: It is recommended only for networking
business-like communication.
Above are the few most popular
examples as in this we have a lot many others like recently Google has launched
.new and a few others already exist like .xyz,.tech, etc.
ccTLD Domain Names
ccTLD stands for country code
top-level domain and such domain is mostly used by any website owner if the
site is targeting specifically to any country or region audience.
ü
.in: This is referring to country INDIA and used
only to target the Indian audience.
ü
.us:
This is referring to the USA and used only to target the USA audience.
ü
.co:
This is referring to country Columbia and used only to target the Columbian
audience.
If your blog or business is all
around the country-specific audience then my advice is to use the ccTLD domain
only, else better to go with the gTLD domain name.
Q: How .com Domain is Important for your site?
Ans: I know this question may pop up in
your mind and selection of the domain extension is key criteria to success.
To answer your query I will justify
using two pints.
Have you seen .com preconfigured in
your mobile keyword? the answer is Yes.
If in Google SERP, two sites pop up
with the same headline but one with .com and other with .xyz, which one you
would like to click, the answer is .com, am I right?
Every keyboard is preconfigured with
.com because nowadays .com resembles a website like Google as the internet and
by default you type .com instead of any other domain extension, this is human
psychology.
As per the latest study was done by
MOZ, of course, Google does not differentiate between .com and .net but the
user does and indirectly your search engine ranking impact.
If more curious then why can't you
check the master guide on why.com domain is important?
Well, you have decided which domain
to buy so the next point to learn is, how to buy a domain name?
How to Buy Domain Name?
When it comes to Domain name, you
won't need to worry about performance and all like we were during web hosting.
Almost every registrar is offering the
same service close to similar prices but the only difference is while you plan
to renew your domain name.
But my popular choice is NameCheap.com,
as it offers the best services at affordable prices and I am currently hosting
more than 6 domain names with NameCheap.
Namecheap is transparent to their
renewal charges and even the first time purchase cost is lower than all other
registrar charges.
NameCheap is timely running sales
and offers to buy Domain Names if you are willing to buy then just click to
activate the deal button and the current offers will be applicable on your
domain name.
Sign up process will be simple and
easy just chose domain name and provide mandatory detail to select the duration
of the domain and hit check out option.
Finally, you have finished with the
selection of a domain and hosting for your website and this time is to get an
idea about keyword research.
Step 6: Keyword research
using Free and Paid Tools?
The keyword is the key to success in
blogging and if you got an idea of how to find a low difficulty high search
volume profitable keyword, then you almost crossed half of the way to rank any
blog post.
When you type any query in Google
search window then that search query will be known as a keyword.
In simple terms, the keyword is a
query of any reader who types in Google to find particular details.
Let see if I am searching for a query
"Adsense approval trick" and Google showing more than 2,69,000
results why?
Because those many pages have
written content around that keyword.
Still, my site bloggingwow.com is ranking
at #1 in Google SERP, why because i did the right research of the keyword.
If you will learn the CTR which is
known as Click through rate or in simple mean how many people clicking
to your page in Google SERP,
Backlinko has analyzed over 5
million search queries and 0.9 million web pages and found the #1 ranking page
is having 31.7% CTR as compared to 3% at the #10 ranking page
If you are on the second page in
SERP then in SEO people call this as the best place to hide your great content.
Which is close to ranking but not
able to get traffic and on the second page you may receive only 0.78%
CTR.
Hence, finding the right keyword
should be your prime criteria, without this, you can not rank in Google.
Now, are you excited about finding
the best profitable keyword?
If yes, then first learn the types
of keywords then I will give you a master strategy of keyword research.
What Are The Types Of Keywords?
Keywords have been categorized into
four types and every type of keyword has different ranking criteria.
So keep focusing on how that keyword
works and their importance.
Short Tail Or Single Word Keyword
These keywords are targeting the
broader term or category of a particular subject, ideally, you will find such
keywords either in 1 word or 2-word query format
If you search in Google and type
Yoga, then yoga can have numerous query to address such as:
ü
Yoga
Poses.
ü
Yoga
Exercise.
ü
Yoga
advantages.
This has an advantage of the number
of topics to address in a single post but the disadvantage is they are a very competitive
keyword.
Almost every post in SERP related to Yoga has included Yoga
in their title, URL and the content body.
So my advice is to strictly avoid
such keyword especially when you are a beginner.
Long Tail Keyword
These days almost every query is
searched in Google, there are plenty of opportunities that readers are
searching for a particular query.
In general, long tail keywords are
in between 3-5 words long and directly addressing the user particular query and
that is why i also call them the laser-targeted keyword.
If we analyze the research data
shared by Ahref on long tail keyword, then you can see the longtail keyword has
less competition as compared to the short tail keyword, why?
Because they have low search volume
and no one is thinking to target those but on the other side these keywords are
the jewels for beginner to rank fast.
Bonus
Tip: Do remember a new site that needs quick ranking to show
its authority to Google and in this list, Longtail keyword will make your job
easier, so grab it.
Longtail keyword has close to zero
difficulty and if it ranks then 1000's of other keywords will also start
ranking for the same and other blog posts of your website.
After all, you are also targeting
the short tail or general keyword in the longtail keyword post, am I right?
Let focus on the next type of
keyword.
Latent Semantic (LSI) Keyword
LSI Keyword is well known as
semantic keyword or you can consider them as a secondary keyword.
Yes, if you ask me a query in two
different ways such as:
Why don't you write your blog post
very quick? or why don't you write your blog post very fast?
In both cases, fast and quick having
the same meaning and that is what Google thinks about millions of other
queries.
So LSI keywords, can not be your
primary keyword but most recommended to use in your blog and now you might have
thinking, how to find LSI keyword, right?
It seems like, I am guessing
everything that you are about to ask, isn't it?
Finding LSI keywords is a very easy
step so let go back to yoga example and type only Yoga Poses in Google search
and scroll down to the SERP pages.
You have a closely related query to
Yoga poses.
My friend those queries or keyword
will be your LSI keywords and that is what we will learn in the coming section,
how to include them in post when we discuss how to write a blog post?
The above listed three keywords are
the major keyword types we need to focus on while finding the right keyword.
Now you may be asking, what other
criteria to check while doing keyword research and how to do keyword research?
What Are Keyword Research Tools And
Techniques?
Keyword research can be done using
free and paid SEO tools, these tools help us to identify what is search volume
of any keyword and how much that keyword is competitive to rank in SERP.
Every keyword is focused around the
below topics and you must be familiar with what is the importance of each one
of them.
Before learning each one of them
takes a reference of below screenshot taken from a paid keyword research tool
Ahref.
ü
Keyword
Difficulty: Keyword difficulty will be
shared by every tool on a 1-100 scale, based on how competitive that keyword is
to rank in Google. Close to 100 will be more difficult.
ü
Search
Volume : A keyword will have different search volumes in different countries,
so make sure to identify that your keyword is searched in that country where
you want to rank or not?
ü
Global
Search Volume: It is obvious that most of the keyword searched Word wide except
those which are country targeted, so focus on global search volume to diversify
global traffic.
ü
Paid/Organic
Click : Make sure the keyword should have more than 70% organic clicks else
Google SERP will be full of advertising pages and you won't get any ranking in
#1 page of Google.
ü
Seasonal
Search: Make sure the search volume of keyword should not be seasonal otherwise
you will be struggling to find the traffic throughout the year, remember the
winter jacket example.
ü
Cost
per Click: CPC will decide how much commercial that keyword is, so the more CPC
any keyword has more chances to make money using Google Adsense ad
network.
It seems, now you are confident
about what to check for any keyword and except CPC all other factors are very
important to focus while doing keyword research.
Keyword research can be done through
free and paid SEO tools, so let me brief you one by one quickly.
Keyword Research using Free SEO
Tools
Ideally, free keyword research
starts with Googe using Google search options.
So what you have to do is type your seed
keyword in Google and it will auto-suggest numerous ideas and you can pick one.
I typed, What are SEO and Google
automatically suggested a few keyword ideas and now your job is to note down
all of them in a notepad for further research.
Let say, you want to write
about what is SEO Writing, so our next step is to explore its ranking
difficulty using an SEO tool and in this list, we can use a free SEO tool
Ubersuggest
Ubersuggest is a most popular tool
which works on google suggestions and trying to find out search volume and
keyword difficulty based on already ranking pages.
As I searched for keyword, What is
SEO Writing (Long tail keyword) in Ubersuggest and here we are with difficulty
level close to 9 which is Easy.
This tool fetches most of its data
from Google keyword planner, and from the search volume graph, you can see the
search volume is close to similar throughout the year.
It is worth targeting keyword and
you may rank faster. Easy and simple keyword research.
Have you enjoyed this learning, do
not miss to comment on your opinion in the comment box.
Ubersugegst is only one tool, there
is a definitive guide on keyword research using free SEO tools which has all
list of other tools including few Paid SEO tools for free, so don't miss.
Keyword Research Using Paid SEO
Tools
No one can deny how powerful these
paid SEO tools are.
They are not only used to find the
profitable and easy to rank keywords within a seconds but also used on other
Off-Page SEO techniques.
In this list, the two most popular
tools are Ahref and Semrush. Yes, they are expensive enough to buy but very
powerful.
Here is summary on how to do keyword
research using Ahref.
Step #1: Go to keyword Explorer in Ahref.
Step #2: Enter your seed keyword and choose
the country for which you need to research and hit the search button.
Step #3: You will have a full dashboard of
keyword SEO difficulty, search volume and a few more suggestions for our
keyword SEO.
This keyword looks competitive as it
is having a difficulty of 93, so you need to narrow down your search.
Step #4: explore more keyword ideas click to
have the same terms or the keyword ideas given under section keyword ideas by
the search volume.
You have more than 3,00,000 ideas to
explore with low to high difficulty.
Step #5: You can see a different keyword
with different difficulty, their search volume and much more and for beginner,
I would recommend finding a keyword with close to 0-10 difficulty.
So click to KD and in the drop-down
select Min=0, Max=10 and click to Apply then you have a collection of keywords
with low difficulty.
Boom!! you got a keyword "what
does SEO stand for" which has a search volume of 6.5k and difficulty of
just 6 which is very easy to rank.
It has various filters and you can
try and run with a couple of hacks to get your best profitable keyword.
Similar way, I searched for the same
keyword directly in keyword explorer which we searched in Ubersuggest what is
SEO writing and here we have search volume and difficulty.
Keyword analysis in paid SEO tools
is always detailed and well researched as compared to the free SEO tool and you
will find differences in between free and paid tools.
Similar way you can do keyword
research using Ahref competitor Semrush and they also offer a 7-day free trial,
so you can grab them and start the journey of keyword research.
Ahref will charge you $7 for a 7-day
free trial however Semrush will have the option to explore for 7 days free
trial and to learn more why can't you explore blogging Tools which I use.
Q: Which one is accurate in between
the Free vs Paid Keyword Research tool?
The definitive answer would be no
tool is perfect to identify exact keyword difficulty level but it is worth
believing the data shared by the paid SEO tools.
Paid SEO tool does the case studies
on the existing ranking top 10 pages and analyzes or processes billions of
keyword every hour to rate them in a 1-100 difficulty level.
So obvious winner would be paid SEO
tools and my personal experience is Ahref and Semrush is quite effective as
compared to Free SEO tools.
But specific to longtail keyword
research you can use longtail pro.
There are numerous other techniques
on keyword research and I do teach the same on my YouTube channel, so make sure
to explore the videos on more learning.
Bonus
Tip: Finding a keyword is not the only criteria, to rank a post, you need to
find a search query which fit with your keyword, so focus on search intent for
instant results.
Step 7: How to find
Content or Blog Post Ideas?
You are very close to writing an SEO
friendly blog post but the major thing to focus is to find out the right
keyword query, but what does the right query mean?
Imagine you have a keyword like xyz
Login, which has close to 10 difficulty and millions of search volume and you
decided to write a blog post by targeting keyword xyz login, will this work?
No, it won't, why?
Because the intent of that keyword
is reader wants to login xyz not to read any blog, so instead of xyz login you
can focus on How to solve xyz login issue, this seems to target.
And this is called search intent of
keyword and finding write topic or blog post ideas. So let me give you some
ideas on how to get those blog post ideas.
In my list, I use to prefer the
three most popular platforms to get initial ideas and later you can drill down
them to match more on KD and search volume.
Find Post Ideas From Already Ranking
Pages
Well you know the focus for the
keyword, which you are planning to target is to get #1 in SERP, so why don't
you focus on all the ranking pages.
So the easy step is to go in Google
search and type your targeted keyword and go through all the ranking pages.
Analyze the title they have given
for their web page and how the keyword is targeted in the title or H1 tag.
Well, I searched for keyword best
SEO techniques and here you can see all the top 10 ranking pages are having
list post where they explaining the number of ways to do SEO.
Boom!! now
if you have to target the same keyword then start focusing on writing a list
post not any ultimate or step by step guide.
Is that clear? if yes then keep
reading other ideas.
Is that clear? if yes then keep
reading other ideas.
Find Post Ideas From Quora
Quora is a Q&A site and it has
billions of search volume every day, so why don't you search there and try to
find out what people are asking related to that keyword.
Here I searched in Quora for query
Best SEO tools
Quora blog post ideas
Quora gave ideas that are specific
to best SEO tools, if you simply target a query Best SEO tools then it won't
rank but you can target post like best SEO tools for the starter has likely
more chances to rank.
Bonus
Tip: In Quora always try to focus those queries or post ideas that have the
most number of answers or the followers, which means more and more people are
already searching for that query.
Find Post Ideas From Answerthepublic
Answer the public is the resource of
all the queries searched on various platforms.
Go to their homepage and what they
ask is just your seed keyword.
Then it will search all the
databases of almost every platform and will create a collective list on
different charts form or tabular form which are downloadable.
Here you can see the results we
searched for query best SEO Tools
If you will scroll down, it has tons
of other results. You can get more and more keyword ideas which later you can
find difficulty in Ahref by entering 100's of keywords at a time.
You can use this tool to find the
long tail keyword ideas which are narrow targeted and people are searching.
Bonus
Tip: For more keyword ideas you can also search in Reddit,
the most popular platform which has more than millions of queries posted every
day, and you can join Reddit and sub-Reddit groups.
Step 8: Best WordPress
Theme and Mandatory Plugin?
Theme plays a vital role in how a
user will interact with the website and also important in website loading
speed.
Similarly, there are 1000s of
plugins in the WordPress library, which are a must to improve the website
security, performance and automate the most of the process.
Both Themes and plugins are
available in Free and paid plans but for beginner, it is good enough to start
with free and can switch later into pro plans,
Best WordPress Free And Paid Themes
WordPress has a collection of themes
and you can use their limited features in their Free plans.
But all the free themes have
limitations with customization of the website, such as font color, types, and
navigations menu, etc.
The theme must be lighter and should
have faster-loading speed and in this list, there are several free and paid
themes.
When I started my blogging, I used
the very most popular Free theme, Hestia. This theme is mobile and desktop
friendly and can be used for any type of blog or E-commerce website.
As I said earlier, it will always
have limitations to customize the font colors, font types, content width, and
menu customization but good enough to start.
But I do not recommend any Free
theme to a beginner as ultimately you are going to change it somewhere in the
next 1 or 2 months, because you should care about the user readability and
engagement.
If a theme is not allowing to
customize for certain features then you may lose much more traffic on your blog
and maybe reverse impact on your site.
So the next option is to buy a
lightweight best WordPress pro theme.
The best three premium themes which
are fit to any type of blog and optimize enough for desktop or mobile websites
then you can choose out of below listed four themes.
ü
GeneratePress:
The most recommended theme for every beginner, as it is the lightweight theme
compatible for all types of a WordPress blog and even this blog is using the
GeneratePress theme.
ü
Astra
Pro: Astra is among the topmost theme list, which is well fit for both blog and
Ecommerce websites, they have their addons to customize your website very
easily.
ü
OceanWP
Pro: If you plan to customize a website like an E-commerce shop or any product
selling review website them OeanWP would be the best choice for you.
ü
NewsPaper
Theme: It is very popular among all the new bloggers and you can customize your
blog like any magazine or news website pattern and a few other inbuilt
templates.
Q: Which theme i am using the most
and why?
I am using GeneratePress on almost
every blog the reason is, just for $50 bucks you can get access to all the
features for a lifetime.
The best part is you will have a
license key to use it on unlimited websites.
GeneratePress is a lightweight theme
specially designed to focus on WordPress blogs.
They have more than 900+ reviews and
almost 200K websites are actively using the Generapress theme.
What I have seen is out of 10 around 1 pro
bloggers prefer to use GeneratePress instead of others.
Activate Theme Deal
If you are good with the theme then
let discuss all the mandatory plugins which are collections of free plugins and
good enough to start a blog.
Best WordPress Free And Plugins
The major advantage of WordPress
over Blogger is the ability to install plugins, which make your job easier to
customize or automate your site.
Hence below-listed plugins are the
mandatory plugins, which every website should have, which are focussed on
improving the performance, security, and SEO, etc.
Security Plugin : Jetpack And
Akismet Anti Spam
Jetpack is a wordpress.com security
feature and by default, it will be installed into your WordPress site.
To activate Jetpack features, simply
create your free account in wordpress.com and link that with wordpress.org.
This plugin ensures high security
and also monitor your site in case if it is down. However, Akismet Anti-spam is
the most recommended plugin for every new blog.
Akismet plugin has a very huge
database to monitor if there is any spam commenting on your site which usually
all bots do on your blog.
Akismet Anti-spam blocks those bots
and improves security and reduces Spamming on site.
On Page SEO Plugin: Yoast SEO And
RankMath
While you write any blog post the
primary thing is to write a post in such a way that it optimizes around the
search engine need.
In this list, you can use Yoast SEO,
which is the most popular plugin and almost every single blogger is using Yoast
SEO Plugin.
Yoast SEO has few features like the
generation of sitemap and ping to search engine and give you an on-page SEO
score and suggestions.
Its free plan will allow you to
optimize for only a single keyword.
However, Yoast SEO pro plan will
allow you to optimize for more than 5 keywords and many more advantages.
RankMath is another popular plugin
introduced recently which has everything that Yoast is offering in Free and Pro
plans, so you can try the same but I suggest your priority should be Yoast.
Image Optimizer: ShotPixel Image
Optimizer Or Smush
With the use of a large number of
media on your website cause it loaded and your website page loading speed will
get increases hence you can use the best image optimizer plugin.
I prefer two choices one is
ShortPixel which will give you free 100 image credit every month and the most
powerful image optimizer.
The second best choice is Smush
which i used to use earlier but now I am shifted to ShortPixel which i also
recommend you to use.
Caching or Performance plugin: W3
Total cache/WP Rocket
Website loading speed is very
important and if you are purchasing shared hosting then it is must recommend
using any caching plugin which creates caches in the user browsers.
This means for the definitive
duration of time if the same user visiting your site again and again then this
time data will be loaded form his cache and will be faster and no load on your
server.
Other advantages are, you will use
custom theme hence using this plugin you can minify CSS, HTML and javascript
codes and the site will load faster.
Earlier I was using W3 Total cache
which is a free plugin but now I am moved to WP Rocket premium, hence I
recommend to use W3 Total cache first then later you can migrate to WP Rocket.
Fix 404 Error: Broken Link Checker
And Redirection
If you focus on SEO then the primary
thing is to check that your site should not have any broken link.
This means, if you have linked your
post A with another post B with Anchor text but that B post is no more exist.
Then, if somebody clicks to site A
anchor text there will be a 404 error.
Which increases bounce rate and bad
impact on SEO, hence you have few plugins in place to identify and fix them
asap.
Use Broken link checker which will
auto-identify your site pages, anchor text and URL which are broken or their
linked pages no more exist, in a common window.
So either, you can fix those anchor
text by pointing them to new pages or fixing them by removing links.
However, Redirection plugin will
help you in case you are changing your blog post URL.
Which means if the initial URL is www.example.com/abc/test.html
and now changed to www.example.com/xyz/test.html.
Then if a user clicks to the first
URL there will be a 404 error because you have already changed to new, using
redirection plugin, you can route every user to a new link without any issue.
It is especially useful in changing
the permalink format or shifting the blog from Blogger to WordPress.
WordPress Editor Plugin: TinyMCE Advanced
By default in WordPress editor, you
will have a classic block editor, which is known as Gutenberg block editor but
we are familiar with an editor that looks like your Google Doc.
Hence using the TinyMCE Advanced
plugin you will get a classic editor with easy to use interface and options.
I am using this as a default plugin
on my every WordPress editor as it improved my productivity and you can use the
same as it is free.
Website Backup Plugin: UpDraft Plus
As I said, WordPress is a
self-hosted platform where you need to care about website backup in case the
site got hacked or server crashed.
If you have taken A2 hosting then
they offer free website backup but still, I recommend to hold your backup with
you and the best free plugin is UpDraftPlus.
Its free plan will allow you to take
website database, plugin, files, theme, etc to your drive or local file
repository and that is for free but you need to take backup manually which is a
single click process.
In the premium plan, they will offer
you an automatic scheduled backup, which I suggest not needed and only needed
if you have no time to click a button which hardly takes your 2-3 seconds.
Auto Ads placement plugin: Ad Inserter
If you plan to monetize your blog
with Google Adsense then you don't need to copy Adsense code on every page of
your website which is a hectic job.
Using AdInserter plugin, you can
place the code in the plugin and it will auto-apply on your complete blog
website, easy and simple but it only works for Desktop sites, not for the AMP
version.
If need detail on AMP version do
comment or drop me a message, I will guide you on the same.
I hope you got the importance of
each plugin and only these many plugins are required to start any blog which
ensures everything that a blog needed.
Bonus
Tip: GeneratePress is the most recommended theme and in
plugins, as a beginner, you can start with free plugins but make sure Ad
Inserter does not support the AMP version of your site.
Step 9: How to Write 100%
On-Page SEO Blog Post?
Do you know what does SEO means?
SEO means search engine
optimization, which means optimizing your content according to search engine
need but your post should not only optimize for search engine but the reader as
well.
Hence, first, I will give you an
idea of how to optimize the post for search engine then will discuss what
things you can do for readers engagement.
When we talk about On-page SEO,
which means our focus would be to target the keyword in the blog post.
So search engine can understand, what your
post is all about and which is your primary keyword.
How To Optimize Keyword For On-Page
SEO
Here are a few tips, I suggest you
should use while writing any blog post to optimize or target keyword in the
blog post.
Let me explain by taking an example
of keyword electroneum price prediction.
Include The keyword in Title or H1
Tag
By default in every theme, the H1
tag is the title of the blog post, and in most of the case studies, it has been
proved that it is worth adding your keyword in the title of the post.
Ideally, it is recommended to add at
the beginning but if not then it must include somewhere.
Make sure the Title length should
not be more than 50-60 characters long.
Include The keyword in Permalink or
URL
Permalink is the custom URL of the
blog post, in the below screenshot you can see in Google SERP.
When I searched for keyword
electroneum price prediction than just below title there is a URL which is
known as the permalink.
It is recommended to make your URL
shorter and must have a keyword included in the URL, which you can change from
the slug of the WordPress Editor.
But do not forget to change the
format of Custom URL structure by not including category, date or time in the
URL, which you can customize from the Setting>>Permalink>>Use
Custom URL structure like.
Crisp is, if your Permalink or URL
is larger then recommended characters then it will be truncated by Google SERP
and Google focus on fist 50-60 characters only.
Include keyword in The First
Paragraph
Always include your target keyword
in the first paragraph of the blog post in a natural way not like stuffing the
keyword for the sake of include keyword.
If not possible in the first
paragraph then must include in the first 100 words as here you can see how i
included in the first paragraph.
Once you include in the first
paragraph then the next step is to include the same keyword at max two times in
the next paragraphs.
Include Keyword in H2, H3 Headlines
Always remember, a blog post has
several H2 or H3 tags or in other words headlines.
So make sure to include the keyword
in the first H2 Tag, which should be in the first 500 words of the blog post.
Then include the keyword in one of
the H3 tags and one of your headlines must have LSI keyword.
Have a look in this post, how I
included the keyword in the first subheading H2 which has LSI keyword of focus
keyword or you can use directly focus keyword and this post is ranking in top
10.
Use Internal and External Link
Here interlink means linking your
website post and pages and external link means to link with other website posts
or pages.
Interlink will increase your page
views,mean when the user reading your blog post, he may click to link provided
in the post and will navigate to another page and keep reading the others.
Find below a screenshot of the same
blog post,how i linked others through anchor text Bitcoin and Blockhain
Technology.
Make this ideal practice to link the
most powerful pages in every blog post as it passes link juice to the main page
and that will start ranking.
Similarly, link your blog post with
any external site blog post, which gives a signal to Google that your post is a
detailed post linked to other valuable resources.
Include Keyword In Meta Description
Google won't rank any pages based on
Meta description but it is very crucial for reader attention as if you include
focus keyword in meta description then that is what the user can read in SERP.
Meta description length should not
be more than 150-160 characters as more than that will be truncated by Google
SERP.
Here you can see meta description
contain target keyword and the user can get an idea in summary what this post
all about and if you use SEO plugin then you can decide what you want to see in
SERP.
Below every post editor, you will
have a preview window on how it looks in SERP and you can click to Edit Snippet
and can customize the way you want.
Include Media and Alt Text
Google looks for engaging content,
where it is not packed with words only but it should have a better explanation
using the media,hence include at least 2-3 images in 1500 words post.
Here you can see, how I included
more than 30 images in this detailed guide which makes the reader job easier to
understand what I am trying to explain.
While you include image make sure to
include Alt Text for the image.
This Alt Textgives Google a hint,
what your image all about, as Google can not understand your image it tries to
understand using Alt Text only.
Keyword Density and LSI Keyword
Never try to manipulate the search
engine by inserting keyword everywhere, as it looks unnatural and it is
recommended that your keyword density must be between 1-1.5%.
This means, if your blog post length
is 1000 words then make sure to use focus keyword-only 10-15 times but start
including the LSI keyword and you know how to get LSI keyword from the SERP.
Sprinkle the LSI keyword everywhere
in the blog post as Google considers both keywords the same.
All these are major areas to focus
from the On-Page SEO perspective and to optimize your blog post and to verify
all these parameters you can use SEO plugins, they will guide you on all these.
Just enter focus keyword and rest it
will guide you what needs fixes and what not.
Here I am using RankMath SEO plugin,
which has close to similar parameters like Basic, advance SEO checks.
If you scroll down further and make
sure everything must be green at the end.
Bonus
Tip: Yoast SEO plugin is very famous but I shifted to
RankMath as it is new and has the same features as Yoast but offers few extra
which are part of Yoast SEO premium plan.
How to Write Reader Engaging Blog
Post
If you are good with On-Page SEO
technical SEO techniques then the next part is to learn what should be your
focus to grab the reader's attention and most engagement and here are my tips
to work on.
ü
Always
include an odd number in Title, which grab readers' attention and you will get
more clicks in Google SERP and result in more traffic to a website.
ü
Make
your paragraph sentences should be shorter than 2 lines, this is a
best-copywriting skill and suggested to everyone.
ü
Always
focus on the first 100 words, that will decide whether your reader will read a
complete blog post or not, so make sure to give them the reason for excitement,
I include the problem which I am solving.
ü
Always
include the conclusion and try to provide something different they haven't
heard in the blog post and route them to another post of your website.
ü
Try
to grab user attention by solving their queries within the blog post, do not
wait for the user to comment, fix the same in the blog post itself.
ü
Always
maintain a positive mood, where try to include words like isn't it interesting?
, I hope you are enjoying?, I am sure you agree with me? like sentences will
always create answers Yes in the reader's mind.
Use different tactics to engage the
user and if possible include media like Videos.
There are great strategies explained
on best copywriting skills, so if possible read the master book by Joseph
Sugarman, it is amazing will change your writing experience.
If you are done with writing your
blog post then just hit the publish button and your post will be live on the
internet and anyone can read this.
Bonus
Tip: If you are concern about post word length then a
study says all the top-ranking pages average post length is around 1890 words,
so your post must be more than 1500 words.
Step 10: How to Promote
Blog Post - Off Page SEO?
Publishing content is not good
enough to rank in the search engine, you have to follow some strategy to
promote or implement Off-Page SEO.
Off-Page SEO is the strategy, you
have to use outside of the blog such as creating backlinks on other blogs and
sharing on social media and many other strategies.
But our primary concern is to index
our blog post first in a search engine like Google, Bing, etc.
How To Index Blog Post In Search
Engine Quickly
When you publish your blog, our
first job is to notify the search engine that we have recently published a post
that needs to be indexed.
Here indexed, means Google has some
crawler that visits your site and finds out keywords and give them positions in
the search engine.
The first thing which needed is a
sitemap, so if you have used any Yoast SEO plugin or RankMath then you can
check sitemap by typing.
Use your domain name:
https://www.domain.com/sitemap_index.xml
Here you can see this will keep
tracking all your post pages and everything and if anything gets publish
instantly notify search engine crawler and it will be recrawled.
Now submit this sitemap in two most
popular search engines using their tools.
ü
Google
: Submit Sitemap in Google Search Console (GSC) for Google page indexing
ü
Bing/Yahoo:
Submit sitemap in Bing Webmaster to index pages in Yahoo or Bing.
Sitemap submission is only required
for Bing and Google, so now our job is to focus on blog post URL, not Sitemap.
If you are done with Sitemap
submission then the next part is to submit Post URL (Permalink or blog post
URL) in both search engines Google and Bing.
If not then will auto index through
sitemap in some time.
If you are done with the submission
on all the search engines then it is time to ping all the search engines that
you have sent something to them and you can use a tool like Pingomatic.
If you are done with submission on
all the search engines then it is time to ping all the search engine that you
have sent something to them and you can use a tool like Pingomatic.
If you have done what I explained
that means now the post is ready to index and withing 24 hours will be live on
Google and search engine.
To verify your post is indexed or
not go to Google and type Site: Your full post URL
Here I searched for my friend site:
Site:
https://www.mrvyasidea.com/future-of-bitcoin.html
If it got indexed then it will be
visible else not, if not then wait for some more time and re-verify else ping
again, simple easy and clear process.
Start Creating Backlinks on Other
Websites
Backlinks, means to create
references for your site on another website, understand this in a way like your
website is A and another website is B.
If A creates any anchor text on B
which pointing back to A then it will be considered that A has received
backlinks from B and this backlink will be of two types.
Do Follow backlinks: If a link
created on other blog posts is Do follow then Google crawler will pass through
that link and visit your site and improve your site authority and ranking.
No Follow backlinks: If you got no
follow backlinks from another site then Google crawler won't pass through that
link and you will not get any advantage but any manual user can click to that
link and you may have traffic.
There are numerous ways to create
backlinks such as explained below.
Guest Post on Other High Authority
websites
It is always recommended, to publish
a guest post on another blog and give a link back to your site, but make sure
the guest blog must have high domain authority.
You can find guest post opportunities
by searching in google with different patterns like.
Ø
Keyword+
"Write for us"
Ø
Keyword+
"Guest post"
Ø
Keyword+
"share with us"
You can drop an email to the blog
owner and request to publish a post on a specific topic.
But it is hard for a new blogger to
get a free guest post, so if you are not getting any opportunity then go for
the second-best choice.
Broken Link and Link Replacement
Opportunity
Find out a blog that has given
backlinks to any blog related to your topic, but that linked blog no more
exist.
Then there is an opportunity for you
to notify blog owner that you found a broken link on their blog post and you
have written the similar topic best content and if they want they can replace
it with your URL.
You can use Email request like this.
Broken link building is a very
effective technique to get backlinks and in most cases, it works fast as
compared to other link building strategies.
The other approach is to find out a
blog which has given a backlink to another blog in your niche.
Now write some great content compare
to the content they have linked and drop him email to inform about your
content.
You can use the below email template
which I use all the time.
Sometimes, it is worth to contact
the blog owner in a two-step process, where first notify them of the issue with
the broken link and you have the best content to replace that with yours.
If he replies to that email then
share your post link, this increases more chances of linking and improve the
trust.
Now I will leave this with you how
you want to approach.
To learn more on Email outreach
template, go and checkout detail posts on blog lemlist.
Are you enjoying?
Weekly Roundup and Resource Page
Link building
If you have not observed then there
are a huge number of websites that are publishing the best roundup post on a
weekly or daily basis.
They do collect best blog post and
share the link of those posts or pages every week on their site, so you can
connect with them by searching in Google like:
Ø
"Keyword"
+weekly roundup
Ø
"Keyword"
+monthly roundup
Ø
"Keyword"
+daily roundup
Drop them an email and notify them
that you have written great content that is worth including in their weekly or
daily or monthly roundup posts.
Similarly, you can create a resource
page, which is a collection of best posts such as best link building posts,
best SEO posts or anything else.
After publishing all these resources
links, you can connect with those site owners and notify them, you have
included their post.
So the chances are very high that
they may link your post on their site.
Promote Blog Post on Social media
Google employee has already stated
that social signal won't impact directly to the search engine, that means
indirectly it works.
So start sharing your post on
Facebook, Twitter and many more social media platforms. You can join Facebook
groups like our group bloggingwow -Bloggingos.
In facebook group many people are
sharing their strategies and you can share your quality post, if it is worth
enough for our group members.
You can use some social plugins like
a social snap-on blog post which allow readers to share a post on their
facebook, WhatsApp,telegram, twitter, and many more platform.
Create Web 2.0 And Social
Bookmarking Sites
No one can deny the importance of
backlinks from the Web 2.0 sites, so go and start creating backlinks to your
homepage.
This gives a signal to Google that
your site is existing and it has some references on different platforms, here
are few suggestions.
ü
Create
an account on WordPress.com and publish 500 words post and link back to your
site.
ü
Create
an account on blogger.com and publish 500 words post and link back to your
site.
ü
Create
an account on tumblr.com and publish 500 words post and link back to your site.
On other sites start creating
backlinks on social bookmarking sites like Facebook, Twitter and may other
social media sites.
Our objective is to create a network
of references, so Google knows that you exist else you will lose the game of
ranking.
Above listed are few smart ways to
promote a blog or create backlinks and there are numerous other ways to explore
and experience.
Congratulations !! Now you are master of blogging
skills.
It is obvious that there are plenty
of things to learn and explore but now your fundamentals are strong enough to
grow your blog.
So let learn, the most awaiting
topic how to make money from a blog or how to monetize blog post to make
passive income.
Bonus
Tip: Google cares about the quality backlinks not on quantity
so avoid getting backlinks from the Spammy sites and always focus on high
authority sites.
Step 11: How To Make Money
Or Monetize Blog?
Every blog has the potential to
monetize but niche blog monetizes more as compared to a multi-niche blog.
The reason is, you can do
remarketing and having the ability to turn visitors into full-time readers.
The choice is yours, which type of
blog you want to start but below listed few ways can turn your blog traffic
into a money-making machine.
Make Money Using Adsense Or Ad
Networks
Almost every blogger is familiar
with Google Adsense, the biggest advertising network.
They offer money to the publisher
for placing ads on their website and if any of your readers clicks or views
those ads then as a website owner you will get money.
Google Adsense ads will pay in
between $0.001 to $50 or even more for one-click on ads and this is known as
cost per click or CPC.
This means you will get money not
only for displaying ads which they call impression but also if any reader will
click to those ads.
Here is a screenshot for one of my
site Google AdSense earning proof which has only 200 visitors per day.
In summary, you will be paid with
Ads impression and clicks but how to display ads on the website.
Once your blog is ready, you have to
apply for Google Adsense.If your blog will get approved then you are eligible
to display ads on your website.
Here are a few checks you need to
make sure before applying Google Adsense.
ü
Make
sure your website should have a custom domain like gTLD or ccTLD, never applied
with a free domain like blogspot.com or any other.
ü
Your
domain must be older than 3 weeks, this seems legit to the reviewer.
ü
Write
at least 15-20 posts of an average length of 1000 words.
ü
The
website must have a few mandatory pages such as About Us, Privacy policy,
Contact Us and Disclaimer policy.
Ideally, wait for 3 weeks to get it
reviewed and approved and if not approved then fix all the issues and reapply
after 30 days.
In case, you did not get approval
then you can try the best Adsense alternatives, which offer less advertising
money but closely similar to Google Adsense.
ü
Media.net
: Ad network offered by Bing and Yahoo offers money in the form of CPC and RPM
ü
AdThrive
: They will ask you for the minimum traffic of 100k page views per month but
you will get money for both CPC and RPM.
ü
Sovrn
: It offers ad revenue only based on impressions not on the ad network.
The real truth behind the ad network
is, the higher the website traffic the more money you can make through ad
clicks or impressions.
But what if your website is not
having that much traffic to make more money then you can use affiliate
marketing.
Make Money Using Affiliate Marketing
Affiliate marketing is the process
of promoting other products on your website either publishing reviews or
guiding readers to the importance of the product.
There are different affiliate
networks like hosting provider companies, domain provider companies or any
product providing e-commerce company.
You have to register your site with
their affiliate program and they will issue an affiliate link, which you can
use on your blog.
If any reader will click to that
link then he or she will be routed to that product selling page and if the user
buys that product you will get a commission for the same.
In general affiliate marketing will
work best, if your site is a narrow targeted niche website where traffic will
be low but will be targeted.
There are a few most popular
networks.
ü
Amazon
Associate: Amazon affiliate program is the most popular affiliate network, no
matter what user is buying but if your reader visited Amazon using your link
and bought anything in 24 hours, you will be paid commission in between 4-12%.
ü
Hosting
Affiliate: This niche is very competitive but if you can make sell using your
link you may receive money in between $50-$80 depends on hosting provider
company.
ü
Click
Bank: It is a collection of different affiliate products, you can approve your
site with click bank and can start making money upto $75 or more for each sale.
ü
CJ
Affiliate: CJ affiliate is a collection of 1000's of products, you have to
register with CJ and will get an affiliate link for the product, which you can
use on your website for promotion.
Affiliate marketing will be best if
your site is focussed around a specific niche or micro-niche but be selective
with product promotion.
As it is not recommended to promote
any hosting-related product on the insurance website.
Opportunities are endless and here
are few other money-making ideas using a blog.
Make Money Using CPA Marketing
CPA stands for cost per action,
which means if your reader will perform any action on your website you may have
the chance to make money through that.
How CPA works?
Maxbounty is a very big platform,
which offers a website owner close to $0.75 to $4 for capturing leads from your
website.
Here leads mean capturing user Email
id, name or contact number, so you can use a lead magnet which is ideally an
email subscriber popup on your website.
If any reader will put his or her
detail to that subscriber popup, in return you will get instant CPA commission
based on detail user provided.
The more you will get if the reader
provided full details like Name, E-mail including his mobile number.
With my experience, you can use
Thrive Lead as Email subscriber popup, it has a higher conversion rate as
compared to others.
Selling Ad Spaces and Backlinks
You won't believe but if your site
starts growing and getting organic traffic then you may receive email from big
enterprises to put their Ads on your website spaces.
You can sell ad sizes like 300*250
for $50 a month or like any size you want and people will be ready to pay for
the same.
On the other side, you can sell
backlinks where you will give a Do-Follow backlink to other site and in return,
they will pay for you.
You may charge from $50 to $100 per
link or can allow paid guest post opportunity for publishing their post on your
website.
Make money by selling Online E-books and Courses
To sell a course or E-book, you need
expertise on that particular subject.
Selling an E-book means you already
have knowledge about that particular subject and willing to share with your
readers, and the price for that E-book will be decided by you.
Similarly, courses are very popular
so instead of uploading on Udemy, Skillshare or teachable platform you can
prefer to upload or link with your site.
It will be your recurring income and
you will keep making passive income over time.
In summary, if you have traffic on
your blog, you can turn that traffic into the customer or money-making
business.
Where you are bringing the right
people to the right product using your website and make a win-win situation for
both.
Bonus
Tip: If you can build a Niche blog then you
have the probability to sell that on Flippa for more than $5000 depends on
site, content and its organic traffic.
Wrap Up On How To Start A
Blog
If you have read all the steps, then
you already knew almost everything that a beginner in blogging needed to start
a blog.
This fundamental guide on how to
start a blog has polished your skills from the fundamentals of Niche selection
to keyword research and writing blog posts to the promotion and ended by
monetizing opportunities.
Do remember, learning is
never-ending process and SEO is changing it was started by a simple search and
now moved to Voice searches like Alexa, Google Home, and many more other ways.
Keep reading our blog post and join
our E-mail list and social groups to learn more about Blogging and explore more
on trending.
Now tell me in the comment box what
do you think about the guide and which type of blog you are planning to start?
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